I am a communication expert with over 25 years of experience spanning digital communication, video and image editing, web design, reporting, and analytics.
With a PhD in Communication and Culture, 20 years in project management, 16 years at the United Nations, and specialization in humanitarian response to conflict and disaster (Harvard University), I bring a unique blend of academic insight and professional practice.
I am a researcher and professor in human rights, migrations, international studies, and communication, fluent in French, Spanish, English (UN Language Proficiency Examination), and Portuguese.
experience
United Nations 2010-2026
UNHCR in Syria 2019-2020
UFRJ – Federal University of Rio de Janeiro 2003-2015
FIOCRUZ – Oswaldo Cruz Foundation 2006-2008
education
Communication Undergraduate, Masters and PhD from UFRJ
Humanitarian response Harvard Extension School (2022)
UN Trade and Development (UNCTAD), Geneva | Public Information Officer (P3) | Aug 2022 – Jan 2026
Coordinated multimedia and social media operations, working with Secretary-General Rebeca Grynspan.
Actively participated in UNCTAD’s rebranding process.
Expanded UNCTAD’s follower base by 300,000+, doubled its social platform presence, and increased video production by 300%. Click here for selected content produced.
Led UNCTAD’s social media operations and contributed to its award-winning digital outreach strategy, supporting the organization’s recognition by the Geneva Internet Platform/DiploFoundation at the 11th Geneva Engage Awards for excellence in digital communications and global online engagement.
Trained over 120 staff members in multimedia skills and restructured reporting workflows, establishing key performance indicators (KPIs).
Enhanced multilingual integration, including translating promotional videos into 10 languages for the first time.
UNHCR, Syria | Public Information Officer (P2) | Aug 2019 – Feb 2020
Led social media operations across five field offices and supported reporting and fundraising teams with digital content.
Served as Secretary of the Local Committee on Contracts, providing support on procurement and contract negotiations.
UN Secretariat, Brazil | Public Information Assistant | Mar 2010 – Jun 2022
Established the UN’s digital presence in Brazil, creating a major social media channel with 1.1M+ Instagram followers.
Managed daily communications for 25+ UN agencies, reaching 15M+ people monthly via social channels.
Supported Secretary-General’s visits to Brazil and covered key global conferences, including Rio+20 (2012) and the UN Sustainable Development Summit (2015).
I have coordinated dozens of complex, high-cost communication projects with governments, companies, civil society and other actors.
Coordinated the first World Free Media Forum, held in the city of Belém, Pará, in 2009 during the World Social Forum. The meeting brought together hundreds of participants from dozens of countries.
Public & media relations
I have been working with the press since 2003, both as a journalist and in media relations. My experience spans engaging with the press at UN international conferences and in various countries, including Switzerland, Syria, Saudi Arabia, Uzbekistan, Brazil and others. I have worked in diverse contexts, collaborating with civil society, academia, international organizations, and other institutions.
Facilitated global conferences and events, supporting media relations for thousands of journalists.
Drafted communications materials, including Secretary-General’s talking points and intergovernmental reports.
Coordinated Lusophone UN communicators worldwide, delivering multilingual content.
I have extensive experience mentoring and coordinating diverse teams in international and academic settings.
At the United Nations, I worked with consultants and contributed to more than 40 recruitment processes while supervising over 60 interns, students and volunteers.
I trained more than 120 staff members in multimedia and digital communication and facilitated workshops for staff and military contingents.
My experience also includes coordinating communicators across multiple offices, supporting distributed teams in field operations, and mentoring students and young professionals through academic supervision and project guidance.
Throughout my career, I have combined communication strategy with hands-on content production. The examples below showcase selected work in digital campaigns, short-form video and human-centred multimedia storytelling, from strategy and coordination to writing, filming, editing and design.
As UNCTAD’s Social Media and Multimedia Coordinator, I led the social media and video operation for UNCTAD16 – the largest event in UNCTAD’s history, bringing together a record 170 member State delegations and 80 ministers.
I wrote most of the social media copy, produced hundreds of graphics and videos, and coordinated the multimedia operation, supported by one assistant and three contracted photographers.
The campaign reached 104 million accounts through partnerships – five times the average –, generated 44,800 interactions and gained 11,300 new followers. Over two weeks, we published 1,020 social media posts across 10 languages.
The multimedia operation produced 288 videos in three weeks, equivalent to UNCTAD’s usual annual output; delivered 32 livestream sessions viewed in 102 countries; generated 156,000 video views; and published 1,812 photos, which received more than 360,000 views – the highest result on record.
2. SHORT-FORM VIDEO – UNCTAD
World Investment Report 2023 reveals that developing countries face a $2.2 trillion annual investment gap for the energy transition.@UNCTAD calls for urgent support to developing countries to attract more investment in clean energy.
Short-form video was a central component of the visual storytelling strategy I developed and implemented during almost four years at UNCTAD.
I produced this video as part of a broader series designed to communicate complex reports and major events through concise, engaging and highly visual narratives. The video alone generated more than 100,000 views on Twitter, demonstrating the potential of short-form video to significantly expand the reach of complex institutional content.
For each major report launch or event, videos were adapted into eight to ten languages, using AI-supported workflows combined with final review by language colleagues.
This approach supported the UN’s commitment to multilingualism while making institutional content more accessible, visual, and suited to contemporary digital platforms.
This human-centred multimedia story from Aleppo focused on recovery and hope after years of conflict, highlighting the rehabilitation of a historic school by UNHCR and its partner. I wrote the published story, produced the accompanying video, and coordinated the work of the local photographer. The story is published under my byline.
The package combined written storytelling, video, photography, and interviews to connect humanitarian action with its impact on individuals and communities. Its objective was to communicate recovery through the experiences and aspirations of children returning to education in a city deeply affected by conflict.
Guide to Social Communication and Risk Communication in Animal Health (2007, ISSN 0101-6970): co-author working for the Pan American Center for Foot-and-Mouth Disease (PANAFTOSA), Pan American Health Organization (PAHO/WHO). The Guide is available online in Portuguese and in Spanish.
Delivered a TEDx talk on human rights and migration (check below).
Volunteered for one month with the Hellenic Rescue Team in Northern Greece (November 2016), conducting workshops on social media strategies and video production.
Oswaldo Cruz Foundation (Fiocruz) | Journalist | May 2006 – Apr 2008
Simplified complex scientific topics for public audiences, specializing in public health and scientific communication.
Federal University of Rio de Janeiro (UFRJ) | Executive Coordinator & Researcher | 2003 – 2015
Executive Coordinator of the Digital Station Lab | 2008 – 2010
Managed a multimedia and free software lab under the ‘Pontos de Cultura’ initiative, led by former Minister Gilberto Gil, coordinating event production, government partnerships, software development, and social outreach.
Led a team supported by the Ministry of Culture to teach and promote new technologies nationwide.
Coordinated the first World Free Media Forum, held in the city of Belém, Pará, in 2009 during the World Social Forum. The meeting brought together hundreds of participants from dozens of countries.
Researcher and Academic Advisor | 2003 – 2015
Conducted research in communication and culture, organized events, provided academic support, and supervised undergraduate projects.
Delivered lectures for six years (2009-2015) in Master’s and Doctoral programs.
Junior Press Officer | 2005 – 2009
Worked for the UFRJ Medical School, handling press relations and communications.
